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Hubs

Professional 4×4 Rental Hubs

Transform your local 4×4 rental fleet into part of a global adventure network.

What is a hub?

A regional base for professional 4×4 rental fleets

A GOBI Hub is a regional partner with a professional 4×4 rental fleet, supporting adventure travel and connecting with other hubs across the global network. Each Hub operates independently while participating in shared logistics and expedition routes.

Benefits:

Why hubs join the GOBI network

GOBI is designed to strengthen existing businesses — not replace them. Network partners benefit from:
01.

Additional fleet utilization opportunities

02.

Access to international operators

03.

No impact on existing rental business

04.

Full pricing independence

05.

No exclusivity requirements

06.

Controlled vehicle allocation to the network

07.

Long-term professional partnerships

Hubs remain fully independent operators. GOBI simply connects opportunities.

Network access

What GOBI Hubs Gain

International operators
Adventure tour operators can run expeditions in your region.
Cross-border routes
Vehicles can start in one region and finish in another.
Global visibility
Your fleet becomes visible to operators worldwide.
Network logistics
Coordinate with other GOBI Hubs to support vehicle movements and international expeditions.
GOBI Vehicle Classification Standard (GVCS)

Turn Existing Vehicles into New Opportunities

GOBI helps professional 4×4 rental companies unlock new revenue opportunities by temporarily preparing selected vehicles for international adventure travel.

Using the modular GOBI-KIT, vehicles can be expedition-ready when needed and returned to standard rental configuration afterwards. No permanent modifications. No disruption to your existing business.

Your Hub Maintains

  • Vehicle standards
  • Local regulations
  • Insurance
  • Local Terms & Conditions
  • Fleet maintenance

The GOBI-KIT / Standard

A common expedition standard that helps ensure travellers enjoy the same trusted experience across every GOBI Hub worldwide.

How It Works

Joining the GOBI Network

  • Partner becomes a GOBI Hub
  • Selected vehicles are registered with GOBI.
  • Operators submit expedition requests
  • You decide which requests to accept.
  • Hub continues normal rental operations

Your existing business stays exactly that—your business. GOBI simply creates additional opportunities when they fit your fleet and availability..

Discover how the GOBI Network works step by step.
Launch
Join us

Founding hub program

Become a Founding GOBI Hub

GOBI is currently selecting a limited number of professional 4×4 rental companies to become Founding GOBI Hubs and help build the first global network. Our initial focus is on strategically important adventure travel regions.

Central Asia

South America

North Africa

South Africa

Apply to become a GOBI hub
Find out more
Beyond the Network

More than a platform. A professional network

  • Build direct relationships with trusted adventure tour operators and fellow GOBI Hubs.
  • Operate within a shared professional framework designed to create consistency across the network.
  • Join future GOBI events, regional meetings and network gatherings.
  • Share experience, local knowledge and operational best practice with partners across the network.